FAB SCHOOLS NIGERIA

ARTICLE TITLE:   YOUR BRAND IMAGE IS YOUR SUCCESS IMAGE

To brand a product or service entails more than packaging the product; it includes giving the product or service an identity to hold unto in today’s market.

Now just try and figure out how branding of a person’s personality would be like. Personality branding encourages a boost of confidence in one and it entails giving yourself a distinct definition and identity in today’s world.

For example, the queen of England’s personal image is more recognized than even some other queens; while? it’s simply due to personal branding and not just the wealth she carries. The same goes to other powerful and most respected people in the world.

“The way you dress is the way you will be addressed”. That’s true but for only first impressions and encounters which could be retained or discarded from another person’s mind. What registers you, your product, service or your company in the public’s heart even after the first impression or advertisement encounter is the quality or standard you or your brand carries plus the originality and uniqueness in your brand and your style.

Remember I said “originality”- that is being me even when others aren’t around –and- “Uniqueness”- being special and known for something distinct in character, style, confidence, hardwork, leadership traits, skills, e.t.c. Uniqueness comes with creativity and this is what stands you out and certainly carves out a niche for you.

Your brand should truly speak volume of who you are within and without, it’s not about faking it or trying to act like someone else, it’s simply being matured and truthful. Pleasing others even at the expense of setting a goodwill or positive image about the brand you represent would lead to your downfall.

As a person, never settle for less, look at the resources you have and try to make something good out of it to look up to standard; for your product or service, always strive to obtain quality tools, raw-materials or goods; inferior materials must be excluded. This would then increase your good image, customer patronage or people’s compliment and increase your success in life.

Also, do more research into how to make your brand better; if you are a motivational speaker for instance, you could take a few classes on presentation and etiquette skills, attend seminars in different fields, meet with other experts or successful people in different fields, e.t.c.

You must also have a mentor or guardian to look up to or study and put you through different branding styles or strategies fit for you, your business, product or service. All of these plus many more only helps your brand image to be your success image.

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